WHO WE ARE
We are Dyad Digital, where passion for music meets strategic expertise. We are a dedicated team of industry professionals with years of experience helping bands and musicians reach new heights.
Dyad Digital helps bands turn chaos into clarity. After years of building artists from the inside out, Tom now offers direct support to bands who want to stop guessing and start growing.
Whether you’re stuck with your socials, overwhelmed by your release plan, or not sure what step to take next, Dyad gives you grounded, practical advice to move forward, and a set of tools to keep going.
Our approach is tailored to your unique vision, ensuring that your music not only resonates with your fans but also stands out in the competitive music landscape.
We’re more than just a service provider, we’re your partners in growth. Let’s work together to turn up the volume, until the world hears you.
MEET THE TEAM
MATT COMINOTTO
HI! My name is Matt Cominotto, if you know who I am, it’s likely because of my part as frontman in the midlands indie band ‘The Mercians’. I’ve been fronting not only the band, but our social media presence and our marketing strategies for the two years we’ve been giving it a go. And in those two years; as an unsigned band, we’ve grown over 50,000 followers across all major platforms, played plenty of UK major festivals, secured multiple iTunes #1’s, collated over a million Spotify streams and toured with the likes of Jess Glynne. We’ve definitely come along way from playing to 6 people in-between the pizza oven and the toilets…
As much as anyone giving this savage industry a go, I understand just how daunting, yet important social media is to unsigned artists these days, whether we like it or not. And I’ve learnt a hell of a lot over the past few years when it comes to running a business through social media, through the highs; and the low’s (you have to expect a LOT of lows…). So when Tom and I discussed partnering up to help artists on their journey through the land of likes, comments and shares, I almost bit his hand off. No BS, no dream selling, I simply want to help artists like myself get the recognition they deserve, the music scene NEEDS you and your art, so let’s get it out there properly.
tom carnell
HI! I’m Tom Carnell, and if you’ve found your way to Dyad Digital through me, there’s a good chance you know me as the former owner of The Shed in Leicester—or maybe as that drummer with an insane passion for music. After stepping away from the chaotic life of running a venue, I naturally gravitated towards marketing. I took the skills I picked up from scaling the business, like boosting its online visibility through a mix of organic reach and paid ads, and decided to use them to help bands, artists, and musicians grow their presence online. I’ve also been teaming up with Matt to help grow The Mercians, where I’ve been leading the charge in creating their content.
From firsthand experience, I know how tough it can be to get your music out there in an increasingly crowded online space. But thanks to the lessons I’ve learned over the years, I’ve managed to cut through the noise and figure out what really works—and now, I want to help you do the same. It felt only natural to bring Matt along for the ride, because he shares that same drive to help musicians reach their full potential. Together, we’re here to help you learn and grow, just like we have. You’re making amazing music, and the world needs to hear it. Let’s make that happen!